Do you want to develop a cutting-edge marketing strategy for your business? Here’s how.

Marketing Strategy and What It is

Eliza Jonasson
3 min readJun 14, 2022


Marketing Strategy
Photo by Brands&People on Unsplash

The 5 Components of a Good Marketing Strategy

A marketing strategy is a plan for achieving a company’s marketing goals and objectives. It includes the activities that the company will undertake to implement its marketing objectives, as well as how it will measure success, and what resources will be required.

The five components of a good marketing strategy are

  1. Marketing Objectives
  2. Marketing Planning
  3. Marketing Strategies
  4. Implementation and Execution of Strategies
  5. Evaluation of Strategy.

How to Develop a Marketing Strategy Plan in 6 Steps

A marketing strategy plan is a set of goals and objectives that will help you reach your marketing goals. It is a document that outlines how you will execute your marketing campaign.

In this article, we will discuss the six steps to developing a marketing strategy plan. These steps are

1) Define Your Goals and Objectives

2) Identify Your Target Audience

3) Create Marketing Strategy Plans for Each Goal or Objective

4) Evaluate the Marketing Strategy Plan

5) Implement the Marketing Strategy Plan

6) Measure Success

Why is It Important To Have A Marketing Strategy?

A clear marketing strategy is important for a business to grow. It helps the company to know what their goals are and how they can achieve them. It also helps them to figure out who their target audience is and how best to reach them.

Having a marketing strategy also helps the company in terms of budgeting. When they have a clear idea of how much money they need to spend, it becomes easier for them to plan their expenses accordingly.

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Eliza Jonasson